We can give you the keys to happiness

Take our 3-min self-assessment quiz to discover your three Primal Drivers, the keys to unlocking life-long happiness.

What are your Primal Drivers?

Primal Nature reveals your three Primal Drivers and helps you choose jobs, relationships and hobbies that align with them, giving you the keys to unlocking life-long happiness.

CAREER FINDER

If you’re starting out in the working world, or looking for a new career path that fulfils you, our innovative technology can help you.

MEET THE TEAM

Our team of expert coaches use the insights from your Primal Nature self-assessment to provide tailored guidance designed specifically for you. By understanding your unique strengths and struggles, we help you navigate relationships, excel in your career and achieve your fitness goals in a way that aligns with your natural tendencies.

  • William Thomson

    FOUNDER & CEO

    William is the founder of Primal Nature, bringing together our experienced team whose expertise covers a range of disciplines from coaching to app development. With a background combining entrepreneurship with psychology and philosophy, William recognised the need for a personality profiling system that provides individual-specific, personliased insights powered by advanced pattern recognition technology, so teamed up with psychotherapists and tech developers to give the world our innovative Primal Nature system.

  • Larushka Ivan-Zadeh

    HYPNOTHERAPY COACH

    Larushka (C.Hyp, RTTP) is a Certified Hypnotherapist and RTT Practitioner. She helps clients free themselves from blocks and limiting beliefs that are holding them back. Using a highly effective, science-based blend of hypnotherapy, psychotherapy, CBT and NLP, Larushka guides you to achieve powerful change in just 1 to 3 sessions. With regained confidence, balance and happiness you are ready to create the next successful phase of your life.


  • Jennie Cooper

    CHILD & FAMILY COACH

    Jennie is a Mental Health and Wellbeing Coach specialising in support to help children improve their self-belief, emotional regulation, and resilience. With a focus on empowering clients to manage life’s ups and downs, Jennie provides tailored programmes such as body positivity, stress management, and building healthy relationships. Her approach combines practical strategies and emotional awareness to enable children to navigate challenges with confidence and self-compassion, fostering long-term wellbeing and growth.

  • David Waters

    BUSINESS COACH

    David is a seasoned psychotherapist, business coach, and trainer with a rich background in the creative, media, and publishing industries. His unique approach integrates cognitive behavioural therapy (CBT), psychodynamic and relational methods, along with the latest insights in business psychology and leadership. David is dedicated to enhancing self-awareness, emotional intelligence, and communication skills, empowering individuals and teams to thrive in both personal and professional settings.

  • Dave Pilcher

    EXERCISE COACH

    Dave is a Qualified Level 3 Personal Trainer and a Sports Therapist & Rehabilitator BSc (Hons). He began Personal training in 2015 and graduated from The University of Kent in 2020. He is also a qualified Cardiac Rehabilitation Exercise Specialist with BACPR, and enjoys helping individuals looking to prevent or recover from cardiac events. Using your Primal Nature insights, Dave will help you set and achieve fitness goals, putting you on a path to long-term physical health.

Addiction Recovery Progamme

Our addiction recovery programme uses our innovative Primal Drivers framework to help people understand the root cause of their addiction and replace it with healthy habits.

  • "It's brilliant! Insightful things that really resonate with me - I particularly like how practical it is"

    Ginny, Teacher

  • "I can't believe how accurately it honed in on my big challenges"

    Joy, Artist

  • "It is scarily accurate"

    Kate, Business Owner

  • "This is very useful and helps me concentrate on the areas I need to work on"

    Sam, Professional Sportsman

  • "Wow"

    Amelia, GP

  • "It's bang on - very impressive

    Alex, Marketing Account Manager

  • "It's very user friendly. I like how it gives tips and pointers throughout"

    Chloe, Maths Tutor

  • "It's horribly accurate in so many ways"

    Will, Economist

  • "Very spot on about my relationship and why we argue"

    Florence, Osteopath

  • 'This is me to a tee! I'm impressed - useful tool"

    Caroline, Expedition Leader

Learn from Nature

Our blog The Unexpected Way shares innovative lessons from nature, evolved over millions of years, to help you navigate the problems in your life