An Unexpected Way to…choose your career
Most people choose a career based on salary, societal pressure, or pure guesswork - only to feel stuck, unmotivated, or burnt out. But what if the key to career success was already wired into you?
Your Primal Drivers - the deep psychological forces that energise, fulfil, and motivate you - hold the answer. They shape everything you do, from the goals you set to the environments where you thrive. When your career aligns with your top three Primal Drivers, work stops feeling like a grind and starts feeling like purpose.
Instead of asking, “What job should I do?”, the real question is: “What aligns with my drivers?”
HAVE YOU MADE THE RIGHT CHOICE?
When your career aligns with your Primal Drivers, work feels energising, meaningful, and almost effortless. You wake up with a sense of purpose, naturally motivated by the challenges and opportunities in front of you. Your strengths shine, progress feels natural, and success comes more easily because you’re operating in a space that matches your core needs. Whether it’s the thrill of competition, the joy of creativity, or the satisfaction of helping others, your work fuels you rather than drains you.
“When your career aligns with your Primal Drivers, work feels energising, meaningful, and almost effortless.”
But when your career is misaligned with your drivers, everything feels like a struggle. You force yourself through the day, relying on willpower rather than genuine motivation. Your strengths are underused, your frustrations build, and even success feels hollow. Over time, this misalignment leads to stress, burnout, and a nagging sense that you’re in the wrong place - because you are. No amount of money, status, or security can compensate for a career that doesn’t meet your core emotional needs.
If you’re someone who feels unfulfilled at work, here’s an unexpected way to choose your career…
DISCOVER YOUR PRIMAL DRIVERS
There are thirty-six Primal Drivers, divided into six core categories - each representing a different set of emotional needs. These drivers shape the way you approach challenges, interact with others, and find fulfilment in your work. Understanding where you fit within these categories helps you choose a career that feels natural and energising - rather than draining and frustrating.
Here’s how each category influences career alignment:
Security - You thrive in structured, stable environments.
Ideal careers: Finance, Law, Engineering, Corporate Management.
Achievement - You crave challenge, mastery, and influence.
Ideal careers: Entrepreneurship, Sports, Leadership, Competitive Fields.
Discovery - You need variety, creativity, and autonomy.
Ideal careers: Travel, Research, Art, Startups, Freelance Work.
Meaning - You seek authenticity, transformation, and deep understanding.
Ideal careers: Psychology, Writing, Philosophy, Coaching.
Social - You thrive on connection, service, and community.
Ideal careers: Healthcare, Teaching, HR, Social Work.
Pleasure - You need excitement, playfulness, and beauty.
Ideal careers: Entertainment, Hospitality, Design, Performance Arts.
The key to career fulfilment isn’t just about what you do - it’s about whether your work matches what drives you at your core.
Sir David Attenborough and the Power of Primal Alignment
Sir David Attenborough is a perfect example of someone whose career is fully aligned with his Primal Drivers. His lifelong passion for exploration, storytelling, and conservation reflects a combination of Discovery, Meaning, and Social.
• Discovery – From an early age, Attenborough was fascinated by the natural world. His career has been built on a deep desire to explore, learn, and uncover the mysteries of nature. Whether trekking through rainforests or diving into the deep sea, his work is fuelled by an insatiable curiosity.
• Meaning – His documentaries do more than just inform; they inspire action. Attenborough has dedicated his life to educating people about the planet and advocating for its protection, turning knowledge into a force for change.
• Social – Through broadcasting, he has connected with millions worldwide, making complex scientific ideas accessible and engaging. His ability to communicate with warmth and authority has made him one of the most trusted voices in history.
Because Attenborough’s career aligns so closely with his Primal Drivers, his work has never felt like a job—it has been a lifelong mission. His passion has kept him energised and motivated for over seven decades, proving that when you align your career with what truly drives you, work becomes a source of purpose and fulfilment.
When your career matches your Primal Drivers, work stops feeling like a grind and starts feeling like a calling. If you want to discover this feeling, here’s a 3-step daily action you can try now…
STEP 1
Discover your Drivers
Take the 3-minute Primal Nature test to uncover your three core emotional motivators. This quick but powerful assessment reveals what fuels you, helping you understand why certain careers energise you while others leave you drained.
STEP 2
Shape your Career
Book a session with a Primal Nature career coach, who will help you design a career path that aligns with your natural strengths. Whether it’s refining your current role, pivoting to a new field, or finding a side project that excites you, this session turns insight into action.
STEP 3
Enjoy the Success
Once you’re in alignment with your Primal Drivers, work stops feeling like a battle. You no longer rely on willpower alone—your career naturally pulls you forward because it’s built around what energises you. Success and fulfilment become byproducts of doing what you’re wired to do.
NEED HELP? BOOK A PRIMAL NATURE COACHING SESSION
Understanding your Primal Drivers is just the beginning - knowing how to apply them is where real change happens. That’s where our Primal Nature career coach comes in. Your coach will help you decode your drivers and identify career paths that align with your strengths, motivations, and energy levels. Instead of forcing yourself into a role that doesn’t fit, you’ll gain clarity on what makes work feel effortless and fulfilling.
In your session, your coach will guide you through a structured process to assess your current career alignment, uncover what’s been holding you back, and pinpoint paths that naturally suit your drivers. Whether it’s refining your role, pivoting to a new industry, or launching something of your own, you’ll walk away with a clear, personalised action plan - no guesswork, just practical steps to build a career that fuels you. When your work is built around what drives you, success isn’t forced - it flows naturally.